It’s dark and you’re out on the town. You probably don’t need much encouragement to scoff down a burger and fries. An outdoor campaign using reflections of night lights on city streets provided just enough suggestion to point people in the direction of what they really needed.
Launched to coincide with the end of year party season.
This professional campaign titled 'Reflections' was published in New Zealand in December, 2020. It was created for the brand: McDonald's, by ad agency: DDB. This OOH Outdoor medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 3 years ago by creative director: Rory McKechnie of DDB Group New Zealand.
Advertising Agency: DDB, Auckland, New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory McKechnie
Creative Director: Ben Pegler
Senior Art Director: Zac Lancaster