A Lens on World Class

Following the successful launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in January 2023, the award-winning airline follows up with a campaign film capturing the emotions and moments at 30,000 ft. The film follows Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.

Julia is a Berlin-based travel photographer who has crafted her lens for a diverse list of travel and tourism clients and publications from her experience. For this project, Julia’s challenge for herself was to shoot, curate, and edit the exhibit on a flight, at 30,000 ft. This was made possible by the elevated experiences on board Singapore Airlines such as its renowned in-flight service, curated in-flight menu, comfortable seats and spacious cabins, as well as unlimited complimentary Wi-Fi across all cabin classes.