Singapore Airlines

A Lens on World Class

Agency: TBWA\Singapore


Following the successful launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in January 2023, the award-winning airline follows up with a campaign film capturing the emotions and moments at 30,000 ft. The film follows Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.

Julia is a Berlin-based travel photographer who has crafted her lens for a diverse list of travel and tourism clients and publications from her experience. For this project, Julia’s challenge for herself was to shoot, curate, and edit the exhibit on a flight, at 30,000 ft. This was made possible by the elevated experiences on board Singapore Airlines such as its renowned in-flight service, curated in-flight menu, comfortable seats and spacious cabins, as well as unlimited complimentary Wi-Fi across all cabin classes.

This professional campaign titled 'A Lens on World Class' was published in Singapore in February, 2024. It was created for the brand: Singapore Airlines, by ad agency: TBWA\Singapore. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 2 months ago.


Client: Singapore Airlines
Creative agency: TBWA\Singapore
Production: SixToes TV, Smallshop Communications

Full Credit List:
Deputy ECD: Loo Yong Ping
Associate Creative Director: Germaine Chen
Head of Copy: Lauren Lim
Content Creator Lead: Don Lim
Senior Copywriter: Jeng Yi Sow
Senior Strategy Director: Abhinit Agarwal
Senior Strategist: Jin Wong
Group Brand Director: Eleni Sardi
Brand Director: Justine Chng
Brand Executive: Hui Jin Teo, Tyrina Toh
Project Manager: Xiwen Ng

Sixtoes TV, Smallshop Communications
Executive Producer: Sariyanti Sannie
Producer: Deena Shareena K, Kim Teo
Photographer: Julia Nimke
Director: Jacky Lee
Executive Producer: Zhiyun Yee
Director of Photography: Juan Qi An
B Cam: Jonas Wong
Line Producer: Tricia Yiow


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