Children at Edinburgh Children's Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted. Letters were delivered through their doors, special postal sites were set up around the city for people to read their lists and donate.
This professional campaign titled 'Redirected Letters to Santa' was published in United Kingdom in November, 2022. It was created for the brand: Edinburgh Children's Hospital Charity, by ad agency: The Leith Agency. This Film, Outdoor, and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 3 months ago by Creative Director Health: John McPartland of Leith.
Advertising Agency: The Leith Agency
Creative Director - Health: John McPartland
Art Director: Vinnie Walsh
Copywriter: Colin Montgomery
Director: Alessio Avezzano
Editor: Jonny Shepherd