All Out

FIFA Unplay the hate

Agencies: Freundliche Grüsse Bandara


FIFA: Don’t play with LGBT+ rights

The 2022 FIFA World Cup is taking place in Qatar, a dangerous place for LGBT+ people. Let’s take a stand against the hate and remind FIFA and Qatar that the rights of LGBT+ people must be respected.

Since protesting in real Qatar is impossible, we’re taking the protest to virtual Qatar. We delivered our message on the center stage of FIFA World on Roblox. Now it’s up to you: Join the protest!

This professional campaign titled 'FIFA Unplay the hate' was published in Italy, Switzerland, and United States in November, 2022. It was created for the brand: All Out, by ad agencies: Bandara and Freundliche Grüsse. This Digital, Experiential, and Film media campaign is related to the Public Interest and Sports industries and contains 1 media asset. It was submitted over 1 year ago by Samuel Textor of Freundliche Grüsse AG.


Advertising Agency: Freundliche Grüsse
AR/VR Production: Bandara
Creative Director: Pascal Deville
Creative Director: Daniel Gremli
Copywriter: Samuel Textor

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