Fueled by more than just machinery. We’re transforming industrial energy into the steam of a fresh start
Turning a visual eyesore into a brand moment. This is how we mask pollution with creativity and a warm cup of Nescafe
Nescafe: Powered by Steam. Making the city’s heart beat—and look better—one mug at a time
Description
أفكارك ممتازة يا زياد، دمج الـ Insight التسويقي مع الهدف الجمالي والبيئي بيخلي البروجكت ليه ثقل أكبر بكتير، وده فعلاً اللي بيفرق المصمم "الفاهم" عن أي حد تاني.
بما إنك مهتم جداً بتقديم البروجكت ده لـ Ads of the World، ده الديسكريبشن النهائي اللي بيدمج الفكرتين (الطاقة + تجميل البيئة) بشكل احترافي:
The Final Description
"Early mornings in the industrial heart of the city aren’t just powered by machines; they are powered by the steam of a fresh cup. This ambient campaign serves as a strategic urban intervention, placing billboards to mask harsh industrial landscapes and repurposing factory emissions. By transforming gray pollution into the inviting steam of a Nescafe mug, we turn a visual eyesore into a powerful brand moment—proving that even the toughest environments can be beautified with the right creative lens."
This student campaign titled 'Nescafe: Powered by Steam' was published in Egypt in January, 2026. It was created for the brand: NESCAFÉ , by ad school: Helwan University. This Ambient and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 3 media assets. It was submitted 3 days ago.
Credits
Brand: Nescafe
Creative Agency: Ziad Waleed
Art Director: Ziad Waleed
Graphic Designer: Ziad Waleed
Concept / Idea: Ziad Waleed
Country: Egypt
Published: February 2026
