Red Noise

Betclic helps football fans watch the World Cup at 3 am without waking the rest of the household

The World Cup is one of the biggest sporting events for football fans. However, this year’s tournament will pose a unique challenge for European supporters. With many matches kicking off in the dead of night, fans will have to balance the thrill of the game with the sleep of their partners and housemates.

That's why Betclic created Red Noise – a special sound that supports sleep in households. The project is part of the brand's broader efforts related to the upcoming World Cup.

Watching the World Cup at 3 in the morning? Here’s the solution.
Every fan knows the drill. A crucial match, extra time, emotions running sky-high, and the desperate struggle to stay as quiet as possible so you don’t wake your sleeping loved ones. Red Noise was created with exactly these moments in mind. This custom-made sound, created by the vibe of a football stadium, helps create perfect sleep conditions for those sleeping alongside a fan. The audio is packed into a limited-edition device shaped like a red football, released exclusively for the World Cup tournament. Activation is easy; it’s just a single "clic" away. With the rest of the house fast asleep, fans can focus entirely on what’s important: football emotions.

Stadium Atmosphere Transformed into Red Noise
The Red Noise sound was developed using authentic stadium recordings. It then underwent advanced audio processing and AI tools to create a seamless, calming soundtrack designed for sleep. The result is a distinctive sound that retains its stadium character while providing a soothing background for rest.