Description
Maaco and Dagger Turn Vehicle Damage Into the World’s Worst Roommate.
Maaco, America's #1 auto paint and collision repair provider, recognizes damage to your car can feel like a daily burden.
To acknowledge the hardship of living with a damaged vehicle and to highlight how easy it can be to fix, Maaco is launching a new campaign, titled “Living With Damage.”
Developed in partnership with ATL-based creative agency, Dagger, “Living With Damage,” follows the story of two roommates: a young man and his damaged car door. Through this analogy, the campaign reframes car repair not as a reaction to an accident, but as a way to eliminate an ongoing, everyday frustration.
The :30 hero film, “Roommates” opens with a young man waiting impatiently outside a shared bathroom, asking his roommate to hurry up in the shower. When the viewer gains entry into the bathroom, they learn that the roommate is actually this man’s damaged car door.
In the next scene, we see the roommates on the couch together watching TV, when the damaged car door passes gas, once again annoying his roommate.
Next, the roommates are seen in the kitchen in the morning: when the man goes to pour his morning coffee, the pot is practically empty as the car door has taken the last of it. Simultaneously, the voiceover reminds viewers that living with damage to your car is a constant frustration.
His last straw is broken as he gets ready to leave the house, when he asks his roommate if he’s seen his hat, only to realize that the car door is wearing it himself.
The film cuts to scenes of the Maaco repair; as technicians work carefully, the voiceover tells the viewer they can trust Maaco to restore vehicles to their original state.
In the end, the man is happy to be reunited with his repaired car, no longer dealing with the nuisance.
The second :30 spot, “Date” revisits our main character, this time returning to his apartment with a date. An awkward encounter with his slovenly damaged car door roommate spoils the moment though, and his date decides to leave.
Now live, the campaign will run across TVC, CTV, YouTube, Social, Digital, Email, OOH, and Direct Mail.
This professional campaign titled 'Living With Damage' was published in United States in June, 2026. It was created for the brand: MAACO, by ad agency: Dagger. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted 27 minutes ago.
