Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary.
Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor.
For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia.
This professional campaign titled 'Three Swedes in Lesnina' was published in Slovenia in March, 2021. It was created for the brand: Lesnina, by ad agency: DDB. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 1 year ago by Manager: Branka of Futura DDB.
Advertising Agency: Futura DDB Slovenia, Ljubljana, Slovenia