This Eurocup 2020, Jupiler, the official sponsor of the Red Devils, launched a new campaign called RED INSIDE. Because during football matches, all belgians come together and unite behind a single color. The color of their team : The RED.
Jupiler decided to create a brand-new beer, as a tribute to the passion of supporters.
A RED beer. Same taste but different color. We worked in collaboration with the best brewmasters and the coach Roberto Martinez. The result? In just a few weeks, the RED beer wave submerged belgium. 22 million earned media reach and 27 thousand hectoliters sold. The red wave was with our red team all the way to the quarterfinals!
This professional campaign titled 'Red Beer' was published in Belgium in April, 2021. It was created for the brand: ABInBev, by ad agencies: BBDO and BBDO Belgium. This Direct, Experiential, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by Creative Art Director: Loup Delpierre of BBDO Belgium.
Contacts: Laura Salway, Josse Peremans, Amaury Hayois, Maxime Pudzeis
Agency: BBDO BELGIUM
CD: Arnaud Pitz
CD: Sebastien De Valck
Creation: Louise Cornet
Creation: Loup Delpierre
Head of brand strategy: Aurélie Russanowski
RTV producer: Renée Vermeire
Account Team: Aurélie Thollebeek, Lore Desmet, Quentin Donckerwolcke