ABInBev Jupiler

Welcome Home

Agency: BBDO Belgium

Film FR version

Film NL version


The Jupiler Pro League started on Friday, July 23, 2021, a date that also marked the return of Belgian fans to the stadiums. After months of games behind closed doors, with no shouting, no applause, no singing, it was time for the fans to finally experience the feeling of a game in the stadium. And to welcome them home, the famous bull brand, the Pro League and BBDO have created a 30-second film that emotionally recalls all those little rituals we have missed so much. The film will be broadcast on social media, YouTube and on TV on the Eleven Sports channel.

This professional campaign titled 'Welcome Home' was published in Belgium in July, 2021. It was created for the brands: ABInBev and Jupiler, by ad agency: BBDO Belgium. This Film medium campaign is related to the Alcoholic Drinks and Sports industries and contains 2 media assets. It was submitted over 1 year ago by Creative Art Director: Loup Delpierre of BBDO Belgium.


Client : JUPILER
Contacts : Julie Claus, Amaury Hayois, Josse Peremans, Laura Salway
CD : Arnaud Pitz
CD : Sebastien De Valck
Creation : Louise Cornet
Creation : Loup Delpierre
Copy FR : Louise Cornet
Art Direction : Loup Delpierre
Copy NL : Debby De Ridder, Quinten Friederichs
Head of brand strategy : Aurélie Russanowski
RTV producer : Renée Vermeire, Silke Ricour
Account Team : Lore Desmet, Antoine Bouvy, Quentin Donckerwolcke
Film Production Company : BBDO productions & Landvogel
Executive producer : Yannick Verdonck
Director : Willem Volker
DOP : David Doom
Editor : BBDO productions, Neil Skeet
Grading : Florian Keirse
Sound Production : Sonhouse & Soulwax

Douwe Egberts


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