Defy The Ordinary

Agency: The Creative Bar

Cerveza Montejo | Defy The Ordinary.


Relaunching a major beer brand may seem like a daunting process. Where do you start? What do you take from the old and more importantly what do you bring that’s new? How do you stay methodical and on course, but also ensure that your message is saying what needs to be said while also being understood by the audience in the way that you intended? The following is the step-by-step journey that TCB took when rebranding Montejo Cerveza.

This professional campaign titled 'Defy The Ordinary' was published in United States in January, 2020. It was created for the brand: ABInBev, by ad agency: The Creative Bar. This Content, Digital, and Print media campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted about 1 year ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.


CLIENT: ABinBev, Montejo

AGENCY: The Creative Bar

PRODUCTION: Tapestry Films
DIRECTOR: Jonny Zeller
PHOTOGRAPHY: Creative Noodles


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