ADVERTISING

Peak

Red and Green Again!

Agency: Electrad

Red And Green Again

Description

The film explores the soul of Mouloudia through its colors, heritage, and people. Over the years, the club’s true red and green gradually faded from its jerseys. Inspired by the legendary 1963 kit, Peak brought the original Pantone back to life, restoring the essence of authenticity.
To embody this journey, the spot features Omar Gatlato, an iconic Algerian actor known for his lines in cinema expressing his love for Mouloudia. Alongside him, we see the legendary striker, the first Mouloudia player to score twice in the African Champions League final, securing the club’s only continental trophy.
The reveal unfolds across Algeria, with young fans wearing the new kit, carrying the legacy into the future. The message is powerful: Mouloudia is not only the pride of Algiers, it is the heartbeat of an entire nation.

This professional campaign titled 'Red and Green Again! ' was published in Algeria in September, 2025. It was created for the brand: Peak, by ad agency: Electrad. This Digital medium campaign is related to the Sportswear industry and contains 2 media assets. It was submitted 3 months ago by Creative Lead: Amira Seffih of Electrad.

Credits

Director: Ryad Hammoud
Creative Director: Chiheb Eddine BELLIH
Creative Lead: Amira Seffih
Art director: Sarah Belazzouog
Production Manager: Wissen Hani

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