There's a monster hiding in your vent – Fire Prevention
There's a monster hiding in your vent – Appliance Lifespan
There's a monster hiding in your vent – Energy Savings
There's a monster hiding in your vent – Carbon Monoxide Prevention
There's a monster hiding in your vent – Mold and Mildew
Description
Most homeowners don’t think about their dryer vent. They think about dinner, and deadlines, and getting the kids to bed. If only they would know that every year in the United States, thousands of house fires start from that one neglected detail. If only they would know that clogged dryer vents backflow toxic air, they cause machines to overheat and break down and for energy bills to rise up.
They don't think of it because it's a hidden problem. But it's a hidden problem that can creep up at a moments notice without anyone seeing it coming.
The idea of this campaign is to expose this hidden problem: vividly.
"There's a monster hiding in your vent" reframes the problem in a way that the human mind immediately understands. It exposes an existing threat that's hidden, and induces an immediate response. I have to get rid of this monster.
This campaign features 5 hidden monsters caused by neglecting the dryer vent: Fire hazards, appliance breakdowns, energy inefficiency, carbon monoxide hazards, mold & mildew growth.
This professional campaign titled 'There's a monster hiding in your vent. ' was published in United States in August, 2025. It was created for the brand: Clean My Duct, by ad agency: Propaganda.team. This Print medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Propaganda, Brooklyn, New York, USA
Creative Director: David Szegedin
Art Director: Jacob Schwartz
Copywriter: David Szegedin
Additional credits: Sruly Pesach
