Over the years, people have used cupid in different ways, but most people never thought of cupid as a child who's way smarter than his years would let on.
For our ad, we put a spin to the story of why cupid brings lovers together - because cupid could possibly be a child who drinks Peak 456.
Peak 456 with DHA is specially formulated for children ages 4 to 6 years to support brain development.
So, what would a smart kid do on a day that's more celebrated by adults than children? The answer was very simple.
This professional campaign titled 'Cupid' was published in Nigeria in February, 2019. It was created for the brand: Peak, by ad agency: X3M Ideas. This Print medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: X3M Ideas, Lagos, Nigeria
Creative Director: Sola Kosoko
Chief Creative Officer: Steve Babaeko
Art Director: Saturday Emmanuel
Illustrator: Olateju Ogunyomi
Copywriter: Femi Taiwo, Kelechi Uduma
Deputy Creative Director: Godwin Ndubuisi, Femi Taiwo