Air Canada

Once Upon A Tree

Agency: FCB Canada


“Once Upon a Tree” is the story of two button-cute nutcracker bears who, after a year of being tucked away together, find themselves on separate sides of the tree. Distraught at the thought of spending the holidays apart, a series of heroic efforts to reconnect include zip-lining along a string of lights and collapsing a gingerbread house. With a little help from Air Canada, in a dramatic and final leap of faith, the tiny wooden bears reunite with a heartwarming embrace.

This professional campaign titled 'Once Upon A Tree' was published in Canada in December, 2023. It was created for the brand: Air Canada, by ad agency: FCB Canada. This Content, Digital, and Film media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 4 months ago.


Client: Air Canada
VP, Brand: Andrew Shibata
Director, Brand Strategy and Content Marketing : John Xydous
Sr. Manager, Brand Content Marketing : Annie Couture
Manager, Brand Content Marketing : Anda Marciuc

Campaign Title : Once Upon a Tree

Agency Credits
FCB Toronto:
Chief Creative Officer : Nancy Crimi-Lamanna
Global Creative Partner: Danilo Boer
Executive Creative Director : Jeremiah McNama and Andrew MacPhee
Associate Creative Director : Hussein Rumaithi and Caleb McMullen
Broadcast Producer : Franca Piacente
‪VP, Director of Studio Production: Kendra Plantt
‪Senior Integrated Producer: Chris Costa
Senior Production Artist: Jesse Reid-Smith
Senior Art Director: Jean-Pierre De Leon
‪Production Artist : Leslie Couto
‪Production Manager: Alexandra Zuniga
‪Facilities Manager: Vince Piscopo
Proofreader: Sarah Melse

Account Management
VP, Content Lead : Ravi Singh
Account Director : Rose Noble
Account Executive : Joe Aparna

Chief Strategy Officer : Shelley Brown
VP Strategy : Shelagh Hartford

FCB Montréal
VP Creative: Sylvain Dufresne
Account Director: Erin Brown-Vandecruys
Sr. Copywriter : Nicolas Baudry
Copywriter: Olivier Laplante
Producer : Anick Rozon

Production Company : Hornet
Executive Producer: Greg Bedard
Director: Dan Marsh
Creative Director: Sam Mason

Post Production:
Senior Editor: Matthew Sandager
Assistant Editor: Cole Bannick
Colourist: Evan Shoonmaker
Lead CG/Motion Graphics: Sami Healy, Justin Zurrow, Eric Concepcion

Director: Dan Marsh
Managing Partner: Hana Shimizu
Director of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Greg Bedard
Head of Production: Dez Stavracos
Producer: Sean O’Loughlin
Senior Editor: Matthew Sandager
Assistant Editor: Cole Bannick
Production Coordinator: Judy Tam
Talent Coordinator: Lizzy Dolce

Storyboard Artist: Camillo Clauser
Character Designer: Anya Butler, Vincent Gallut, Hannah Kim, Toshiki Nakamura, Kaycee Nwakudu
Environment Designer: Chiara Benedetti, Kim Dulaney, Bryan Jimenez, Hannah Kim

Animation Lead: Sami Healy
Animator: Josh Brennan, Matt Corsillo, Kaycee Nwakudu, Paris Powell, Fabien Rousseau, Patrick Sholar, Camille Vincent
Cleanup Animator: Josh Brennan, Sami Healy, Kaycee Nwakudu, Fabien Rousseau, Camille Vincent

CG Supervisor: John Kalaigian
Creative Director: Sam Mason
CG Lead: Justin Zurrow
CG Modeling: Krista Albert, Moises Gomes
Look Dev: Ali Jamali, Will Moody
Previsualization: Andrew Boccio, Matt Corsillo
CG Layout: Jared Eng
Light & Rendering: Ali Jamali, Laney Lai, Nicole Noel, Stacie Plassche, Rui Zhu
Compositing Lead: Eric Concepcion
Compositor: Herc Fernandez, Alex Harding, Andy Malvasio, Dhruv Shankar, Shandy Tam
Color Correct: Evan Schoonmaker

Cult Nation (Audio)
Artist: Charlotte Cardin
Artist Manager: Laurie Chouinard
Executive producer: Tanguy Meunier
Music arrangement: Tanguy Meunier, Lubalin, Sam Avant, Paul-Antoine Aubry
Music Coordinator: Melissa Hassing
Audio Producer: Arnaud Coutray de Pradel
Audio Coordinator: Fahey Martin
Sound design: Rene-Pierre Guerin, François Bélanger and Tanguy Meunier
Mix: Tanguy Meunier

Music Search English:
OSO Audio (Search )
Soundtree (Search)
Barking Owl (Search)

Licenses: Bryan Adams “Everything I Do (I Do it For You)”
Universal Music Publishing Group & Kobalt Music Publishing Ltd.


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