Connecting Periods

School: Miami Ad School


While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them.
Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden.

This student campaign titled 'Connecting Periods' was published in United States in March, 2019. It was created for the brand: Grammarly, by ad school: Miami Ad School. This Digital medium campaign is related to the Electronics, Technology and Professional Services industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising School: Miami Ad School, Miami, USA
Art Director: Sofia Coelho
Copywriter: Maidenly Pham


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