In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves but society as well. So Brämhults juice has decided to take up the fight against darkness, illness and sedentary. Using the power of nature in a juice shot, it's time to Reclaim February. If you are in Gothenburg, Sweden and in case of health emergency, just break the glass to get a shot including chili, turmeric and black pepper.
This professional campaign titled 'Reclaim February' was published in Sweden in February, 2020. It was created for the brand: Bramhults, by ad agency: Stendahls. This Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago by CCO: Martin Cedergren of Stendahls.
Advertising Agency: Stendahls, Gothenburg, Sweden
Chief Creative Officer: Martin Cedergren
Copywriter: Eva Råberg
Art Director: Oscar Plasidius
Client Director: Peter Ohlsson
Account Director: Karin Hedberg
Media Agency: Vizeum
Strategic Business Director: Ulrika Anderberg
Digital Strateg / Account Manager: Michaela Bognäs