Description
6 out of 10 girls fear playing sport due fear of period stains. At the same time, the female athletes they look up to don’t want to be reduced to their periods - the reality is, they play through stains of all kinds, including blood, every single day. For women in sport, period stains are an inevitable part of the game, just like grass, mud, sweat, and other blood stains. And yet, there’s a double standard for blood stains - they mean different things depending on where they are. Period stains are still considered a mark of shame, while the others are marks of courage, resilience and bravery. At Dirt Is Good, we believe that every stain should be a part of the game, and it’s time this limiting taboo is washed away for good. That’s why we’re partnering with Arsenal and the local community to get more girls playing and staying in sport, cycle after cycle, wash after wash.
Every stain should be a part of the game.
This professional campaign titled 'Every stain should be part of the game' was published on February 20, 2025. It was created for the brands: Persil and Unilever, by ad agency: MullenLowe UK. This Digital and OOH Outdoor media campaign is related to the House, Garden industry and contains 6 media assets. It was submitted 9 months ago by Sarah Okrent of MullenLowe Group.
Credits
Client – Persil // Unilever
UNILEVER
Vice President of Marketing: Tati Lindenburg
Global Marketing Director: Daniela Olivero
Global Marketing Manager: Holly Hetherington
Assistant Marketing Manager: Rebecca Eldridge
Global Partnerships Marketing Manager: Ricardo Zampol
WASSERMAN
Senior Director: Sarah-Jane Emerton
Talent Manager: Harriet Gomersall
MULLENLOWE @mullenlowe_uk
Global Creative Director: Eduardo 'Duda' Salles
Head of Art: Fabiano Gomes
Senior Creative Copywriter: Sophie McGovern
Copywriter: Sebastian Suarez Gnecco
Art Director: Oliver Leon
Senior Producer: Lisa Tuck
Global Planning Director: Rachael Stets
Strategist: Andrea-Jane Morris
Global Business Lead: Will Dixon
Global Business Director: Ross Marshall
Account Director: Ellen Turner
Senior Project Manager: Mair Davies
Business Affairs: Nick Renton
Head of Design: Ben Edwards
Digital Designer: Karina Sawyer
Creative Artworker: Bobby Kirkland
PRODUCTION // ARSENAL X PERSIL
Production Company: You Are Here
Director / Photographer: Jane Stockdale
Exec Producer: Jeremy Goold
DOP: Max Cutting
Camera Op: Jack Wells
Focus Puller: Francis Boyter
Camera Assistant: Phineas Sajous
Gaffer: Sam Horne
Electrician: Luigi Truscelli
Sound Recordist: Will Langdale
Sound Recordist: Rich Morgan
Costume Designer: Melanie Mildmay-White
Hair & Make Up: Niki Henry
Editing (Social Films): Nathan Long
Editing (Campaign Film): Cego
Retouching: c/o PICS
Picture Researcher: Susi Paz
Sound – Jungle Studios
