ADVERTISING

Lifebuoy

Lifebuoy Future Child - Chamki

Agency: Lowe

Description

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.

This professional campaign titled 'Lifebuoy Future Child - Chamki' was published in India in May, 2016. It was created for the brand: Lifebuoy, by ad agency: Lowe. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: MullenLowe Singapore/ MullenLowe SSP3 Colombia / Lowe Lintas India
Executive Director, Creative: Sagar Kapoor / Lowe Lintas Mumbai
Executive Creative Director: Carlos Andres Rodriguez / MullenLowe SSP3 Bogota
Global Business Director: Vinay Vinayak / MullenLowe Singapore
Chief Strategy Officer: Ranjit Jathanna / MullenLowe Singapore
Group Creative Director: Sarvesh Raikar / Lowe Lintas Mumbai
Senior Brand Services Director: Natasha Sunderan / Lowe Lintas Mumbai
Director: Anand Gahdhi
Executive Producer: Khalil Bachooali / Offroad Films

ADVERTISING

iStock Essentials

Harbor of Umag,, Croatia

Artist: pwmotion

iStock Signature

Fishing Boat Bumpers, Orange Moo...

Artist: Jelenko Dobras

iStock Signature

Happt Asian small boy swimming w...

Artist: Bplanet

iStock Essentials

Orange color rescue buoy lifebuo...

Artist: sauletas

iStock Signature

Fisherman Standing on Boat Deck ...

Artist: xavierarnau

iStock Essentials

Lifebuoy drop from top and swing...

Artist: GarryKillian

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.