Really, Really Good Design

Canva, the all‑in‑one visual communication platform, today unveils a multi‑channel UK campaign with Stink Studios to inspire British businesses to get themselves out of a pickle and find their creative juices. This 360° campaign brings together a hero brand film, playful OOH billboards, and a charity-fuelled limited-edition sandwich drop in collaboration with UK favourite sandwich chain, Sandwich Sandwich, showing how creativity can make an impact both on and off screen.

A dash of tongue-in-cheek with Stink Studios  Building on June’s Waterloo billboard takeover, which brought Canva’s tools to life with playful takes on go-to requests like “make the logo bigger”, this new campaign, in close collaboration between Stink Studios and Canva’s in-house marketing team, keeps that same tongue-in-cheek energy front and centre. The hero ad film, produced by Stink and directed by Eoin Glaister, stars Debbie, the force behind Debbie & Sons, a sandwich maker whose crisp and pickle sandwiches become a hit once she and her sons discover Canva’s creative tools and give their brand identity the makeover it needs.

To celebrate the launch of the campaign, Canva and Sandwich Sandwich have announced their collaboration, bringing creativity off the screen and into real life, one “really, really good” sandwich at a time. From Monday 8 to Friday 12 September, all Sandwich Sandwich stores across the UK will serve a new limited-edition crisp and pickle-inspired creation, packed in custom Canva Grab & Go boxes, mirroring the campaign’s visual identity. Every sandwich supports a good cause, with 100% of proceeds donated to East London Business Alliance and Spitalfields Crypt Trust.

Starting Monday, the first 250 sandwiches will be given away for free at Sandwich Sandwich’s Gresham Street store. A branded food truck will also pop up at key London locations throughout the week, handing out free sandwiches, giving Londoners a fresh taste of the campaign in person. The new limited edition sandwiches are also available at Sandwich Sandwich stores across London and Bristol.
Serving food and good, inside and out. 

At Canva’s London offices, the team is marking the campaign with a Force for Good initiative by making sandwiches and delivering them to Spitalfields Crypt Trust. Meanwhile, Canva’s users in the UK will also be able to join in on the celebration with newly launched campaign-themed templates, with Debbie & Sons branding set to also take flight across Canva’s platform during launch week.