Description
For International Day of the Boy Child, the ad highlights the need to give boys space to embrace their full humanity.
The pencil drawing, half smiling, half crying, reflects the truth that boys feel deeply, even if society often tells them otherwise.
The message reminds us that boys can be strong and bold, yet also sensitive and kind. Allowing them to express emotions freely creates healthier individuals and, ultimately, a more compassionate society.
This professional campaign titled 'International Day of the Boy Child' was published in Nigeria in May, 2025. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 3 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Asst. Digital Account Manager: Naomi Olaoye
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
