Description
Argos is tackling the misconception that it’s “just for toys” with a bold new campaign from T&P, fronted by its iconic mascots Connie and Trevor. The duo return as playful enforcers determined to prove that Argos is a go-to destination for much more than children’s gifts, showcasing a wide range of premium products spanning tech, electronics, homeware, and stylish furniture. With their cheeky wit and mischievous energy, Connie and Trevor serve as the perfect guides in reintroducing Argos to audiences as a retailer of quality and style.
Directed by Tim McNoughton, the hero film sets the stage with a cinematic, tongue-in-cheek scenario. A man named Peter, caught posting online that Argos is only good for toys, is confronted by Connie and Trevor in a shadowy warehouse. After pressing a dramatic red button, they reveal an illuminated treasure trove of desirable products, dismantling his claim in humorous fashion. With its blend of tension, drama, and comedy, the campaign establishes Argos as a retailer with far more to offer—and hints that more sceptics may soon find themselves on Connie and Trevor’s radar.
This professional campaign titled 'Not Just for Toys' was published in United Kingdom in September, 2025. It was created for the brand: Argos, by ad agency: T&P. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 3 months ago.
