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Canva

Takeshi's Peace Treaty

Agency: UltraSuperNew

Description

Canva, the online visual communications and collaboration platform, have just launched the second TV and digital campaign for the Japanese market from their ‘Make it Unbelievable’ brand platform.

Featuring for the second time two of Japan’s most famous actors, Takeshi Kitano and Gekidan Hitori, ‘Takeshi's Peace Treaty’ goes back in time to demonstrate the unforeseen consequences of crafting amazing visual materials with Canva, making creativity accessible to all.

Created by UltraSuperNew Tokyo, the 90” humorous spot riffs on another film Takeshi Kitano is famous for: the samurai movie. Paired again with Gekidan Hitori, both stars embody warring feudal lords from medieval Japan, finally agreeing to put an end to the hostilities. To celebrate the occasion, a proud Takeshi shows Gekidan Hitori a social media post he created on Canva—it is of such high visual standard that Hitori doesn’t believe Kitano made it himself and tells him so. After this act of disbelief, things take a turn for the worse and escalate to a dramatic degree, putting a whole nation’s stability on the line.

‘Takeshi’s Peace Treaty’ is running from today on digital and social media channels and on national Japanese TV from the 12th of August. Media is by IREP Co., Ltd.

This professional campaign titled 'Takeshi's Peace Treaty' was published in Japan in August, 2024. It was created for the brand: Canva, by ad agency: UltraSuperNew. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 month ago by Brooks: Zoe.

Credits

Advertiser: Canva
Andre Pinantoan, Marketing, International Marketing & Growth
Kagan Sen, Country Manager, Japan
Carol Wu, Operation Lead, Japan
Atsushi Takahashi, Head of Brand Marketing, Japan
Ema Tanaka, Growth Lead, Japan
Shunta Sasaki, Content and Field Marketing Lead, Japan

Agency: UltraSuperNew, Tokyo


Group Creative Director: Francois Claverie
Creative Director: Andres Aguilar
Associate Creative Director: Oguzcan Kaganoguzbeyoglu
Copywriter: Noga
Art Director: ?Utsumi Tetsuya
Graphic Designer: Belle Sim
Representative Director: Tomokazu Murakami
Head of Strategy: Haruna McWilliams
Group Account Director: Yumi Esposito-Pueblo
Senior Account Manager: Yuko Nakamura
Account Manager: Asumi Yamayoshi
Producer: Daiki Shimizu
Producer: Alexander Tatsuki Watanabe

Production Company: Aoi Pro


Producer: Maho Ikeda, Takayuki Inase
Production Manager: Miku Iwasaki

Production Assistant: Nanami Sano

Director: Ryo Ota

Staff

Camera: Yoichi Kamakari

Gaffer: Hidenori Nagata

Production Designer: Aya Sato

Production Designer: Teru Yamao

Stylist: Hideyuki Kurosawa
Wig: Takaharu Arai

Make up (Takeshi Kitano): Keisuke Sakai

Make up (Hitori Gekidan ): Satoshi Yamazaki

Music: Setsu Fukushima

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