Description
The German fantasy football platform, which allows users to view player statistics in real time, grabbed attention during FC Barcelona's first home game thanks to a guerrilla marketing stunt carried out in the stands of the Estadi Olímpic Lluís Companys.
Kickbase had 20 people in the stands, staring at their phones to check real-time statistics of the FC Barcelona vs. AS Monaco players. Dressed in orange shirts these 20 individuals never looked up to see the action on the field, which sparked comments from journalists, influencers, and fans throughout the match.
During the 90 minutes of the match, the conversation on social media revolved around the fans looking at their phones, reaching 1,247,403 people before the final whistle.
After the game, the brand released a video explaining the stunt and delivering this message: Kickbase is the fantasy football app that allows users to view their players' statistics in real time, without waiting for the matches to end.
The campaign was conceived by the Madrid-based agency We Are Social.
This professional campaign titled 'Real-Time Statistics' was published in Spain in August, 2024. It was created for the brand: Kickbase, by ad agency: We Are Social. This Experiential medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: Kickbase
CEO & Co-Founder: Anatol Korel
Business Development: Jan-Nicklas Feyer
Marketing Manager: Tilo Kreienbaum
Agency: We are social Spain
Managing Director: Alberto Pachano
ECD: Paulo Gonzalez
Creative Director: Elena Domínguez
Editorial Director: Meri Granado
Creative Supervisor: Beto Arribas
Creative Art Director: Jose Gómez
Creative writer: María Reyes, Alejandro Álvarez
Account Director: Sara Rodriguez
Account Manager: Ainoa González, Elena López
Junior Account Executive: Marcos Magaña
