Real Price, Real Photos, Real Properties

Agency: Mediaplus Middle


Bayut, in partnership with Mediaplus Middle East, has launched an out-of-home impactful advertising campaign that took over Dubai's key landmarks, setting a new benchmark for visual impact and brand presence in the region.

Bayut, the leading property platform in the UAE renowned for revolutionizing the home-search experience through its customer-friendly approach to finding authentic real estate, has sparked conversations with its latest out-of-home campaign.

Making a substantial impact and statement, Bayut's latest campaign has dominated Dubai's skyline with a comprehensive 360-degree media campaign across digital media, outdoor and radio. The campaign's visibility has caught the attention of Dubai residents as it stretches across Sheikh Zayed Road from Trade Center to JBR and prominent routes like Hessa, Umm Suqueim and Khail Road. Regardless of the route taken, Bayut was omnipresent. The brand's popularity is not unknown to the city, but this high-impact outdoor presence has further established it as a key player in the city’s bustling landscape, capturing the attention of residents and visitors alike and becoming the talk of the town.

This comprehensive outdoor campaign featured a mix of static and digital formats, strategically placed across the UAE to ensure maximum visibility and engagement.
The campaign’s slogan, “Real price, real photos, real properties,” reflects Bayut’s commitment to providing their users with authentic listings and ending the disappointment caused by incorrect or misleading listings.

With superior products and innovative PropTech solutions, Bayut simplifies property searches across Dubai, Abu Dhabi, and beyond. Its groundbreaking TruCheckTM feature, along with other advanced tools, effectively combats incorrect information and streamlines the search process, ensuring access to ‘real’ properties with accurate prices and genuine photos, thereby fostering transparency and trust in the market.

This professional campaign titled 'Real Price, Real Photos, Real Properties' was published in United Arab Emirates in June, 2024. It was created for the brand:, by ad agency: Mediaplus Middle. This 360° medium campaign is related to the Real Estate industry and contains 2 media assets. It was submitted about 1 month ago.

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