Wrangler National Finals Rodeo (WNFR)

Agency: Two by Four


Wrangler®, one of America’s most recognized denim labels, is concluding their 75th anniversary year by honoring championship western athletes as the title sponsor for the Wrangler National Finals Rodeo (WNFR) taking place in Las Vegas, December 1-10. This is the 21st year Wrangler has sponsored the major event.

Long time ad agency partner Two by Four is ensuring WNFR attendees share in the fun, excitement and commitment Wrangler has to the western lifestyle and the rodeo sport -- both inside and outside of the arena -- with a hard-to-miss immersive city-take-over initiative.

Highlights of the campaign include the first-ever branding takeover of The Boring Tunnel inside the Resorts World Station, Resorts World / Las Vegas Convention Center Loop and high-impact digital spectaculars located on the famous Las Vegas Strip. Additional elements include video, broadcast, radio, digital and OOH (digital and static).

This professional campaign titled 'Wrangler National Finals Rodeo (WNFR)' was published in United States in December, 2022. It was created for the brand: Wrangler, by ad agency: Two by Four. This Outdoor medium campaign is related to the Fashion industry and contains 7 media assets. It was submitted 10 months ago.


Client: Wrangler
Agency: Two by Four
Agency Location: Chicago
Chief Creative Officer: Adam Von Ohlen
Executive Creative Director: Bill Lindsey
Copywriters: James Harvey AND Nicole Mullins
Art Director: Betsy Agosta
Producer: Annie Tsikretsis
Account Director: Amy Corbett

+ Creative Credits (for Resorts World West Tower video / Harmon OOH / BLVD OOH / Tesla Tunnel Video only)
Post House: Prysm Studios
Post Producer: Sarah Mueller
Senior CG Artist: Daniel Cervantes
Creative Director: Ryan Gilbert


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