SugarPlastic

waterdrop - the fastest-growing European (Austrian) hydration company that has recently entered the U.S. market - is launching its first national CTV campaign in the U.S.

Featuring a dystopian world overrun by SugarPlastic (an antagonistic take on legacy beverage), the campaign takes a powerful and urgent stand against the sugary and plastic-filled beverages that are harmful to both consumers’ health and the environment. Created in collaboration with creative partner Jung Von Matt, the SugarPlastic campaign showcases waterdrop's pioneering solution of "Microdrinks" - dissolvable, sugar-free cubes that can be made using tap water anywhere (instead of transporting bottles globally).

waterdrop is revolutionizing the beverage industry with its concept of making countless drink options with the water already in your tap and without the need for single-use plastic bottles. By introducing a simple design solution that addresses fuel-intensive transportation, the brand is bringing about a new era of lower-waste beverage distribution.