H&O winter 2027: Life itself is the campaign - everyday moments get a fashionable reading, with the chain's brands woven into each scene. Produced entirely with AI (including 3D AI models), no live-action shoots, directed by Tamir Avidor.
Description
For H&O's winter 2027 collection, Kanibal Media (KNBL) launched a new brand language: Real Life Brands. Everyday moments - with the kids, on the way to a meeting, walking the dog - get a fashionable, contemporary reading, with the chain's brands woven naturally into each scene. Life itself is the campaign.
The film was produced entirely with AI, with no live-action model shoots: every frame was generated frame-by-frame (Seedream 5, GPT-Image-2.5, Nano-Banana-2), the frozen-scene 3D camera rotations were built with new 3D AI models (Astra, Claude Opus), and the animation and edit were finished with Seedance 2.5, all under human director Tamir Avidor. According to the agency, it is the first TV film in Israel made with 3D AI models.
This professional campaign titled 'Real Life Brands' was published in Israel in September, 2026. It was created for the brand: H&O, by ad agency: KANIBAL MEDIA. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 8 minutes ago.
Credits
Client: H&O - Yossi Malka, Adi Agmon
Branding & Creative: Gold&bani
Director: Tamir Avidor
AI Creator & Maestro: Vladi Yudi
Producer: Itay Mintz
Online: Vadim Bar-Zachrin
Account Management: Niv Mandellevi
Agency: Kanibal Media (KNBL)
