Description
A campaign that turned real estate into a gallery and investment into inspiration.
To showcase Colombia as a country of opportunity and beauty, we reimagined its most iconic cities through the eyes of Spanish masters — Picasso, Dalí, Gaudí and many more. The result: a collection of striking visual reinterpretations where culture meets commerce, and every brushstroke tells a story of vision and value.
The campaign came to life through a 360 ecosystem — from exhibitions in our Barcelona and Madrid galleries to outdoor, digital, and print activations — proving that when creativity drives communication, even investment becomes a work of art.
Because selling property is easy, but inspiring people to believe in a country? That’s real art.
This professional campaign titled 'Real Art. Real Estate.' was published in Colombia and Spain in September, 2025. It was created for the brand: Constructora Bolívar, by ad agency: Zelva Agency. This 360°, Design, and Experiential media campaign is related to the Real Estate industry and contains 5 media assets. It was submitted 30 days ago by Creative Director: Felipe Miranda of Zelva Agency.
Credits
Advertising Agency: Zelva Agency
Chief Creative Officer: Hamilton Peña
Creative Directors: Felipe Miranda, Wilmar Daza
Copywriter: Daniel Muñoz
Art Director: Juan Sebastián Parada
Graphic Designer: Brayan Jara, Felipe Suárez
Account Executive: Clara Mendoza
