Pain Is Temporary, Rent Hikes Are Forever
Description
Openigloo, the leading NYC rental platform, launched a creative guerrilla campaign during the 2025 New York City Marathon, bringing together two of the city’s most popular sports: running and apartment hunting.
Featuring a blend of playful “only in NYC” rental jokes, real complaints, and everyday city quirks, the campaign captures the voice and energy of New Yorkers in the moment with signs like “Pain is temporary, rent hikes are forever”.
The effort is intentionally people-powered, visible, and mostly unbranded, designed to blend seamlessly with the authentic “fan signage” of marathon day and invite coverage from crews and spectators all along the course.
This professional campaign titled 'Pain Is Temporary, Rent Hikes Are Forever' was published in United States in November, 2025. It was created for the brand: Openigloo, . This Experiential, Integrated, and OOH Outdoor media campaign is related to the Real Estate industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Concept & Production: Adam Winograd (Brand Strategist & Producer)
Photography: Lisa Pavlova
