ADVERTISING

Change One Life

Read to Me

Agency: Y&R

Description

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much.
With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign.
Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account.

This professional campaign titled 'Read to Me' was published in Russia in May, 2017. It was created for the brand: Change One Life, by ad agency: Y&R. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: Y&R, Moscow, Russia
Executive Creative Director: Federico Fanti
Creative Group Head: Sergey Balabonin
Senior Art Directors: Kirill Novikov, Tatiana Vasilieva, Margarita Zagoskina
Senior Copywriter: Tatiana Bazhan
Account Director: Anastasia Koroleva
Senior Account Manager: Natalya Emelyanova
Designer: Irina Averina
DOP / Designer: Roman Borisov
Producers: Inna Alperovich-Chikhladze, Yana Seredenko / AdService
Director: Kirill Novikov
Directors of Photographer: Yan Yasinsky, Anastasiy Mikhailov
Composer: Konstantin Maltsev
Editor: Ilya Malov / AdService
Sound Engineer: Valentin Borisevich / AdService

ADVERTISING

iStock Essentials

Woman exposing curtains and Look...

Artist: MasterShot

iStock Signature

Timelapse: 70 years in 12 second...

Artist: Akurra

iStock Signature

Young man turning on roof with o...

Artist: janiecbros

iStock Essentials

Aging, getting older, closeup, t...

Artist: Akurra

iStock Signature

My life is a music video

Artist: Cecilie_Arcurs

iStock Essentials

Close-up slow motion portrait of...

Artist: silverkblack

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.