IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children.
This professional campaign titled 'Every Other Week' was published in Sweden in October, 2016. It was created for the brand: IKEA, by ad agency: Åkestam Holst. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Jesper Holst, Michal Sitkiewicz
Copywriters: Mark Ardelius, Rickard Beskow
DOP: Mattias Rudh
Director: Martin Werner / Bacon