In Paraguay, the new generation is loosing the habit of reading books, and as consequence, they are not able to enjoy the stories from the author's voice, getting confused by third parties's comments about them. "El Lector" is the country's most famous publishing house, and on the Books International Day, we wanted to generate awareness about the importance of reading, in a fun way.
This professional campaign titled 'Read it Yourself' was published in Paraguay in April, 2019. It was created for the brand: El Lector, by ad agency: Ogilvy. This Print medium campaign is related to the Media and Retail Services industries and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Nasta Ogilvy, Asunción, Paraguay
General Creative Director: Rodrigo Villamayor
Creative Directors: Diego Brítez, Horacio López
Copywriter: Aixa Aquino
Illustrator: Diego Brítez
Additional credits: Guillermo Mayeregger, Horacio González, Luján Loizeau