Description
In Vietnam, where daily blackouts threaten small businesses - the backbone of the economy - Dat Bike saw a chance to help. With a battery that’s twice as powerful and uniquely bidirectional, its electric bikes became mobile power hubs. During blackouts, riders delivered free electricity to local shops using bi-directional battery tech, helping them stay open and operate essential appliances. The initiative supported over 200 businesses in its first week, sparked a 300% increase in orders, and proved how a brand can deliver real utility with zero paid media. It’s where engineering met empathy - and a brand proved its value by powering the people who power the country.
This professional campaign titled 'Re:charge' was published in Vietnam in January, 2024. It was created for the brand: Dat Bike, by ad agency: Happiness Saigon. This Content, Direct, and Experiential media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 month ago by Creative Consultancy Agency: Happiness Saigon.
Credits
Advertising Agency: Happiness Saigon
Creative Director: Jazz Tonna
Concept Provider: Nhi Pham
Account Management: Alexandre Lorgeron, Thanh Nguyen
Creative Content: Lien Sterkens
