We need to bring PETA’s “End Speciesism” message to a global audience. And only a universal form of expression can take such an important and sensitive topic that far.
During Animal Rights Awareness Week, PETA is partnering with Unicode Consortium to launch Raw Emojis, a campaign that will make animal suffering literally part of the conversation by replacing standard animal emojis by their raw and unfiltered versions.
A provocative and unprecedented way to talk about animal cruelty not only where people spend most part of their days - social media and messaging apps - but also using a form of expression that anyone can understand, regardless of age, language or where you are on the planet.
This student campaign titled 'Raw Emojis' was published in Argentina and Brazil in May, 2023. It was created for the brand: PETA, by ad schools: Miami Ad School Brasil and Miami Ad School Buenos Aires. This Digital, Experiential, and Outdoor media campaign is related to the Public Interest, NGO industry and contains 8 media assets. It was submitted 26 days ago.
Advertising School: Miami Ad School São Paulo, Miami Ad School Buenos Aires
Art Director: Fernando Curcio
Copywriter: Caio Torres
Tutor: Andrés Borja