Australia has one of the highest rates of land clearing in the world, as 85% of the deforestation is occurring to create pastureland for cattle and sheep. The land being cleared is home to Australia’s native animals, including koalas, who already lost substantial portions of their habitat in the 2019 to 2020 bushfires. Lambs and cows on people’s dinner plates aren’t the only sensitive, intelligent animals to have died for human meals. "This campaign is designed to empower shoppers and inform Australians of the fact that, of the many threats to koalas, animal agriculture is one we can each tackle daily, simply by leaving meat off our plates".
This professional campaign titled 'Eating meat kills koalas' was published in Australia in March, 2021. It was created for the brand: PETA, by ad agency: Hop-Hop. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago by HOP-HOP: Olga of HOP-HOP LLC.
Advertising Agency: HOP-HOP LLC, Warsaw, Poland
Art Director: Ievgen Vietrov
Illustrator: Lia Krasnapiorava