The copy-led campaign A Few Washes Away encourages young Brazilian people to embrace dirt highlighting that we are just a few washing cycles away from the things we want the most, while positioning OMO as the brand that has your back while you chase them.
This student campaign titled 'A Few Washes Away' was published in Brazil and Mexico in July, 2023. It was created for the brands: OMO, Persil, and Unilever, by ad schools: Miami Ad School, Miami Ad School Brasil, and Miami Ad School Mexico. This Digital, Outdoor, and Print media campaign is related to the Household Products industry and contains 8 media assets. It was submitted 26 days ago.
School: Miami Ad School São Paulo, Miami Ad School Mexico City
Art Director: Fernando Curcio
Copywriter: Caio Torres
Tutor: Emmanuel Rocha