ADVERTISING

Spotify

RapCaviar Pantheon, RapCaviar Identity, I'm With The Banned

Description

Spotify’s RapCaviar has become an authority in hip hop–a champion of young, boundary-pushing artists. To further cement the playlist's reputation as the platform that supports emerging talent, its first “year-end list” honored the biggest breakthrough artists of 2017.
The Rap Caviar Pantheon is 3 sculptures dedicated to 3 artists–SZA, Metro Boomin, and 21 Savage. Inspired by history but decided by data, artists were selected using streaming numbers and the sculptures were 3D scanned and sculpted by robots, with details that nod to both the artists and classic antiquities.
In a time when monuments are coming down, RapCaviar is creating timelessness for these new cultural icons. A film of the process was directed by an icon of the genre, Director X, and narrated by Pharrell Williams. The opening at the Brooklyn Museum showed the rap community that RapCaviar supports artists in a very real way–right from the start.

This professional campaign titled 'RapCaviar Pantheon, RapCaviar Identity, I'm With The Banned' was published in United States in December, 2017. It was created for the brand: Spotify, . This Experiential medium campaign is related to the Electronics, Technology industry and contains 11 media assets. It was submitted over 3 years ago.

Credits

Post Production Company: WAX
Music/Sound Company: Barking Owl
Production Company: Special Guest

Sony Music
American Express

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