The pandemic has been tough on everyone, but especially hard on the elderly who have been isolated from the emotional warmth and support of their loved ones, given the risks associated with travelling and socializing. This Holi, Surf excel joined hands with HelpAge India to bring colours of joy to the elderly from their loved ones, thus helping them experience the warmth of a familial touch despite being apart. The initiative brings to life the central thought behind the #RangAchheHain campaign – that ‘colours can bridge emotional distances and bring hearts closer, despite physical distancing’. Jo dilon ko paas laayein, woh Rang Achhe Hain! Surf excel – Daag Achhe hain!
This professional campaign titled 'Rang Achhe hai!' was published in India in March, 2021. It was created for the brands: Hindustan Unilever Limited and Surf Excel, by ad agency: VMLY&R. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Executive Creative Director: Arpan of VMLY&R Commerce.
Advertising Agency: VMLY& Commerce, Mumbai, India
Executive Creative Director: Arpan Jain
Chief Operating Officer: Shankar Shinde
Meenal Brahmane: Senior Creative Director
Sandeep Gaur: Associate Creative Director
Madhurya Alankaar: Creative Group Head
Siddharth Agarwal: Associate Business Director