Surf Excel Persil OMO

Dirt Calculator #PlayOn

School: Miami Ad School


India is a nation of different sports, that challenge you, dusts you down, and make you dirty.
Whereas Surf Excel thinks sports should be the new home of good dirt. So we decided to increase the value of dirt, literally.

Introducing the DIRT CALCULATOR, a unique calculator that rewards you for the DIRT on your jersey.
For the launch of DIRT CALCULATOR, we partnered with India's top women cricketer and placed her Dirty jersey for auction.

This student campaign titled 'Dirt Calculator #PlayOn ' was published in India in March, 2024. It was created for the brands: OMO, Persil, and Surf Excel, by ad school: Miami Ad School. This Digital and OOH Outdoor media campaign is related to the Household Products industry and contains 5 media assets. It was submitted about 1 month ago by Student | Art Director : Hrishikesh Pawar of Miami Ad school.


Advertising School: Miami Ad school Mumbai
Art Director: Rutva Shah
Hrishikesh Pawar
Eshaan Sharma


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