Raksha Bandhan Case

Agency: Blink Digital


Blink Digital orchestrated a social campaign for the movie Raksha Bandhan starring Akshay Kumar and Bhumi Pednekar. We wanted to highlight the still prevalent practice of dowry in India and how it still affects people in Tier 2 and 3 cities.

We used Mehendi - the most common element in any Indian Wedding and encouraged people to use it as a medium to stand up against the practice of Dowry, this campaign was kickstarted by the star cast and saw support from the public with the campaign progression.

This professional campaign titled 'Raksha Bandhan Case' was published in India in June, 2023. It was created for the brand: ZEE5, by ad agency: Blink Digital. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago.


Client: ZEE5
Creative Agency: Blink Digital, India
Co-founder, Chief Business & Operating Officer: Rikki Agarwal
Co-founder, Chief Creative & Strategy Officer: Dooj Ramchandani
VP - Strategy: Dia Kirpalani
Executive Creative Director: Nicole Ferraz
Creative Director: Pooja Joshi
Client Services Director: Khushboo Bhatt
Account Executive: Fizzah Merchant
Creative Supervisor Copy: Utkarsh Arora
Creative Director - Art: Yogesh Shrike
Senior Visual Designer: Urvi Khanolkar
Senior Visual Designer: Yogita Sadadekar
Team Lead - Animation & 3D Modelling: Mayur Bet
Motion Designer: Rohit Tandel
ZEE5 Social Media Manager - Arzan Bhadha
Show Lead: Apoorva Mehandiratta
VP Social and Content ZEE5: Wilson Mascarenhas


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