Jacamo N Brown

How to do the Akka 3000

Agency: the7stars


N Brown Group PLC, a top 10 UK digital clothing retailer, has launched a bold new partnership with LADbible Group, the youth publisher that reaches a billion young people per month. In a deal negotiated by the7stars, Jacamo, N Brown’s leading menswear brand, has secured a ten-month content partnership with the publisher to launch their new campaign ‘No Average Jack’.

Under the new partnership, LADbible has created several content streams for Jacamo that celebrate the stories of everyday lads in a way that’s honest and down to earth. Understanding there is no one-size-fits-all man, the partnership aims to inspire real men to embrace their uniqueness, by featuring a bunch of not-so-average Jacks, showcasing their passions and skills.

In each stream, Jacamo provides the style inspiration, and LADbible distributes the content across their social channels in a fully shoppable cross-channel format. LADbible Group also plans to launch a TikTok shop for Jacamo, introducing a fully immersive augmented reality try-on filter, alongside new co-branded products to allow customers to experience the Jacamo brand in a completely new way.

This professional campaign titled 'How to do the Akka 3000' was published in United Kingdom in June, 2023. It was created for the brands: Jacamo and N Brown, by ad agency: the7stars. This Integrated medium campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted 4 months ago.


N Brown
Sarah Welsh, CEO Retail at
Rachel Hawkins, Head of Marketing, Jacamo
Charlie Lambert, Brand Lead, Jacamo

Jack Cowin, Director of Client Solutions
Jen Hedges, Group Business Director
Sam Porter, Business Director, Client Solutions
James Roberts, Senior Creative
Anthony Coyne, Senior Creative Producer
Alex Boultwood, Creative Producer
Amani Dauda, Account Manager

Chris Gilfoy, CSO
Libby Foster, Business Director
Carla Glozier, Partnerships Lead
Zachary Al-Moajil Cole, Partnerships Lead
Jonathan Rees, Account Director
Suzanne Morgan, Business Director


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