The campaign was created for the colon cancer awareness month in March 2020. Problem: Early diagnosis of colon cancer drastically increases the probability of recovery. However, many people in the risk group aren't aware of that fact. Many of them don't even know they belong to the risk group. Insight: People pay attention to nostalgic content, and enjoy being reminded about their "good ol' days". Idea: The Colorectal Cancer Alliance will raise awareness of colon cancer screening among people over 50 by using nostalgia.
This student campaign titled 'Raising awareness with nostalgia' was published in Israel in March, 2020. It was created for the brand: Colorectal Cancer Alliance, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago by Copywriter: Shlomo Genchin of Freelance Creative.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Sonja Zimmerli
Copywriter: Shlomo Genchin