November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world’s media follows the story and many other local businesses join with HSBC to show their support.
This professional campaign titled 'Rainbow Lions' was published in China in May, 2017. It was created for the brand: HSBC, by ad agency: Grey. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Grey Hong Kong