A broken picture of Thailand's rainforest as told through a jigsaw. Seub Nakhasathien Foundation, Thailand’s most respected wildlife and forest conservation organization, wanted to raise awareness of the severity of deforestation in Thailand. A tropical rainforest jigsaw puzzle was created so that everyone can get a clear and shocking picture of this crisis. In the 3 hours it takes to complete the jigsaw, a rainforest area the size of 138 football fields will have been cut down.
Thailand has lost over 40% of its forest cover in the past 50 years* due to deforestation from population growth and illegal logging. This has put immense pressure on the rainforest ecosystem as wildlife habitats vanish and many endangered species are now threatened with extinction. Jigsaw puzzles were sent to Thai opinion leaders calling for their support in spreading awareness of this critical issue to the general public, and to ask for donations. Funds will be used to support the forest rangers - the unsung heroes of the conservation world - and increase their effectiveness in the wild. With everyone’s help we will be able to reassemble the shattered state of Thailand’s rainforests. *In 1961, Thailand had 68 million acres of forest over. By 2015, only 40 million acres remain.
This professional campaign titled 'Deforestation puzzle' was published in Thailand in May, 2017. It was created for the brand: Seub Nakhasathien, . This Direct medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.