Description
To demonstrate the effectiveness of Lexus’ rain-sensing windshield wipers, we removed the rain from popular songs, just like the wipers remove the rain from the windshield as soon as it appears.
This professional campaign titled 'Rain Rain Go Away' was published in South Africa in May, 2019. It was created for the brand: Lexus, by ad agency: M&C Saatchi. This Print medium campaign is related to the Automotive industry and contains 6 media assets. It was submitted over 3 years ago by Creative Director: Stephanie of M&C Saatchi Abel .
Credits
Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa
Account Director: Tumi Tshimbana
Agency Art Director: Vanessa Von Broembsen
Writer: Stephanie Larsen
Creative Directors: Vanessa Von Broembsen, Stephanie Larsen
Chief Creative Officer: Neo Mashigo
