Description
After Palmeiras goalkeeper Carlos Miguel was racially abused during a match at Corinthians’ Neo Química Arena — and the individual responsible could not be identified — the club made an indefinite, visible intervention: it removed the seat from the section where the incident took place. In its place is a message reading, “Here, racism has no place. And never will,” along with a QR code that directs fans to educational resources on how to identify, document and report racist behavior during matches. The idea is simple, but hard to ignore: if racism cannot be allowed a place in the stadium, then the seat itself had to go. The empty space becomes the message.
The campaign, created with Corinthians and End to End, was developed with AREA 23’s creative leadership and is designed as both a symbolic act and a practical reporting tool turning an unidentified act of hate into a reminder of collective responsibility.
This professional campaign titled 'Racists Have No Seat Here' was published in Brazil in May, 2026. It was created for the brand: Brazilian Men’s Football Team, Corinthians, by ad agency: Area 23. This Ambient and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 24 minutes ago.
