Agency: McCann


A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses.

This professional campaign titled '#QuoteOfTheDay' was published in Brazil in May, 2017. It was created for the brand: LeYa, by ad agency: McCann. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative VP: Guime Davidson
Creative Directors: Nicolás Romanó, Viviane Pepe
Creatives: Alexandre Xela Oliveira, Mateus Cerqueira, Eduardo Cesar
Production VP: Marcelo Hack
RTV: Juliana Lutterbach, Ana Borges
Film Production / Post Production: Studio Great
Sound Production: Liquo Audio
Digital Production: Vitor Henckel
Project Manager: Mylena Moraes
Account Service: Marcio Borges, Mylena Moraes
Client Approval: Leila Name

Instituto Bola ...
Greenfield Natu...


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