Description
How do you prove the quality of petfood? Ingredients, recipes, and production processes are important. But quality is also visible in a well-formed piece of shit.
The international campaign approaches quality from the end and flips conventional petfood communication on its backside. Instead of showing animals eating from the front, we see the rear ends of dogs and cats. Because pet owners hold the quality proof of their petfood in their own hands every day.
This professional campaign titled 'Quality shows in the end' was published in Germany, Poland, and Spain in August, 2026. It was created for the brand: Josera Petfood, by ad agency: KNSK. This OOH Outdoor, Print, and Static Images media campaign is related to the Food and Pets industries and contains 4 media assets. It was submitted 40 minutes ago.
Credits
AGENCY: KNSK
Oleg Friesen (Creative Director)
Max Seidler (Creative Director)
Paula Puls (Director Strategy)
Denise Stein (Account Director)
Maleen Geese (Senior Account Manager)
Marie Krause (Creative AI Specialist)
Melissa Herrera (Senior Producer)
Leopold von Wietersheim (Art Director)
Pia Frank (Art Director Digital)
Alexander Krämer (Senior Cutter/Motion Designer)
Bella da Silva (Junior Video Editor)
PHOTOGRAPHER
Christian Vieler
CLIENT: JOSERA
Stefan Seitz (Int. Head of Marketing & Brands)
Gosia Pieczyńska (Brand Marketing Manager)
Matthias Ort (Senior Brand Manager)
Katrin Schorowsky (Teamlead Brand Marketing)
Categories
