Description
Money isn't the problem — our relationship with it is. For Nedbank's See Money Differently Brand campaign, money takes human form - Ben, a magnetic and seductive presence who enters Sam's life and slowly consumes it. Shot with the grammar of a psychological thriller, the film draws audiences into the seduction before they recognise the danger. The twist — that Ben was money all along — doesn't just reframe the story. It forces viewers to reassess their own relationship with money. That's Nedbank's brand promise made visceral.
This professional campaign titled 'Money Relationships' was published in South Africa in August, 2026. It was created for the brand: Nedbank, by ad agency: Joe Public. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 hours ago by Mr: Greg De Gidts of Darling .
Credits
Clients:
Group Executive Marketing and Corporate Affairs: Khensani Nobanda
Executive Head of Marketing Strategy: Tebogo Motsepe
Agency: Joe Public
Group Chief Creative Officer: Pepe Marais
Chief Creative Office: Xolisa Dyeshana
Integrated Executive Creative Officer: Martin Schlumpf
Creative Director: Michelle McKenna
Creative Director: Wynand Botha
Agency Producer: Diane Cole
Executive Business Growth Director: Candice Shortt
Integrated Business Unit Director: Phindile Ndzekeli
Senior Account Manager: Ashley Bruce
Film Production Company: Darling Films Director: Zee Ntuli
Executive Producers: Melina McDonald & Lorraine Smit
Producer: Nicci Cox
DOP: Adam Bentel
Production Manager: Ali Du Plessis
Production Co-ordinator: Jamie Den Dunnen Director’s Assistant: Siya Xaba
Production Designer: William Boyes
Costume Stylist: Peter Georgiades
1st AD: Greg Martin
1st CAM ASST: Nick Turvey
VTO: Thando Ntombela
DIT: Nicolaas Van Zyl
Key Grip: Wd Du Plessis
Gaffer / Lighting: Nick Rankin
Hair & Make up: Suaad Jeppie
Unit Manager: Jono Kriel
Talent / Performer: Wanda Zuma / Martial / Avu SFX: Firehouse Effects
Sound Operator: Claire Hesom
Cast Co-ordinator: Liam Green
Editing Company: Mushroom Media
Offline Editor: Matthew Swanepoel
Post Production (online): Mushroom Media
Post Production Producer: Zintle Boki & Luaan Colourist: Terry Simpson
Online Artist: Novak Miler
Visual effects VFX: Marco Raposo De Barbosa
Audio: Tigerfight
Music / Sound Composition: Chris Snyman Sound Designer: Chris Snyman
Audio Producer: Garth Barnes
